Johnston Health Center


The Johnston Health Center is a progressive chiropractic clinic that was interested in rebranding itself away from the traditional ‘medical’ look into a style that promotes healthy, active living.

The new logo features a sans-serif / serif mix of typography with refreshing fills of green & blue and a logo mark character that replaces the ‘t’ in ‘Johnston’. The sans-serif was selected because of its bold (yet gentle) style, the serif font as contrast. Light green was selected to align the image with being healthy, finally the blue logo mark that shows an active, joyous gesture.