Andrew Jolie - Brand Manager, Digital Strategist, Graphic Designer.

Simple. Creative. Outgoing.

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Resume

Brand Manager with extensive experience and a strong background in developing rich media experiences and corporate identities. Excellent history of creating and executing digital and social media campaigns to drive brand awareness, increase customer engagement, and improve client retention. Top strengths include digital marketing, project and content management, usability principles, and graphic design.

EMPLOYMENT SUCCESS

Nested Naturals

Brand Manager – 2015-2020 – 5 yrs

Directed top-level business strategy and execution through participation on the Leadership Team to accomplish a rolling three-year vision for a global distributor of nutritional supplements
Rebranded company from Intranaturals to Nested Naturals; successfully aligned the look and feel of the brand away from pharmaceuticals and towards natural health products by researching trends, opportunities, customers, and competitors
Created a comprehensive brand guide that detailed the voice, imagery, writing style, and language to be used in all external and corporate communications, including social media, customer care, and advertising
Developed a Health & Wellness YouTube channel and organically grew it to 10K+ subscribers by working with writers, actors, production technicians, and video editors
Designed, coded, and maintained the company’s e-commerce website using WordPress to diversify revenue streams away from Amazon before transitioning to Shopify
Increased productivity and employee satisfaction by training and developing team members after establishing core company values, defining company culture, and shaping company policies
Led and managed a team of two direct reports while hiring contractors on a per-project basis

IBM

Digital Strategist – 2013-2015 – 2 yrs

Created digital and social campaigns around compelling storylines while conducting campaign analysis to provide actionable insights and monthly recommendations
Increased organic search traffic by 78% through search engine optimization (SEO) and link building strategies
Increased social traffic by 25% by building social campaigns, developing social content, mentoring employees, and relaying content to other IBM brands
Increased registrations by 44% through the creation of campaign landing pages and the researched placement of gated-media
Facilitated the translation of portfolio and product pages into 12 key geographies
Identified opportunities to lower bounce rates and improve conversion rates
Managed content writers, build teams, and contractors

Social Business Manager – 2012-2013 – 1 yrs

Managed a team of social experts and provided social guidance to co-workers while developing social content schedules that coordinated with launches and announcements
Administrated business accounts of online social tools, including Spredfast, Expion, Hootsuite, and Oktopost
Analyzed social statistics to create bi-weekly recommendations

Graphic Designer – 2011-2012 – 1 yrs

Created compelling advertisements, including magazines, trade shows, and billboards
Designed, coded, and optimized web, landing, and splash pages for marketing campaigns using HTML, CSS, and JavaScript
Designed and developed semantic HTML emails compatible with Outlook, Lotus Notes, Gmail, Yahoo, and Live
Laid out datasheets, whitepapers and case studies using Adobe InDesign
Worked with MMS Marketo and CMS Plone

Northern Lights Presentations

Multimedia Developer – 2010-2011 – 1 yrs

Developed rich digital and print experiences for a variety of clients while managing projects from inception to completion by creating detailed briefs, setting accurate deadlines, and mitigating issues
Created advertisements by working directly with clients to paint a picture of their vision while incorporating current industry trends and maintaining their business objectives
Developed WordPress themes for clients by hand-coding HTML, CSS, JavaScript, and PHP
Designed effective email newsletters by researching trends and through A/B testing
Optimized web sites for search by using the Google keyword planner and verbiage from clients
Attended industry-focused trade shows and seminars

Andrew Jolie Creative

Founder – 2007-2010 – 3 yrs

Produced new ideas, concepts, and creative solutions to meet objectives for clients in retail and healthcare
Worked with a wide range of media, including print, web, photography, and motion graphics
Developed WordPress plugins and PHP applications
Co-authored local magazine and newspaper articles
Worked closely with contractors, agencies, and other designers to complete projects
Utilized content management systems, including WordPress and Drupal
Trained clients in content strategy and management

ACADEMIC ACHIEVEMENT

Graphic Design Diploma

Canadore College – 2005-2008 – 3 yrs

VOLUNTEER EXPERIENCE

Frosh Leader

Canadore Students Representative Council 2007

Attended motivational seminars
Organized activities, cheers & events
Responsible for health & safety of student participants

Communications Associate

Provincial & Federal Elections Canada 2005

Communicated to a variety of individuals regarding various hot-topics
Debated different issues to further my understanding
Attended municipal gatherings where I was able to voice my opinions on various issues.

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TESTIMONIALS

Brenda Chaparro Director Worldwide Marketing / CyberSource

Andrew was a key contributor to our Corporate Marketing team. He started and really “hit the ground running”. He was able to be a key contributor without a lot of direction or hand holding. He was critical in designing the new website at Platform, and provided great ideas and incredibly creative input. He fit into our group seamlessly and was respected by the whole team.

Penny Tremblay Director of Education / Tremblay Leadership Center

Andrew was an asset to our team at Northern Lights Presentions where he helped with web and social media related strategies to help our clients build stronger relationships with their clients.

Luke Skrzyniarz Chef / Earls Restaurants.

We hire people who are entrepreneurs, self-starters, motivated, and striving for success in both their personal and professional lives. Since joining our team Andrew has continually proven his personal and professional capabilities, his drive to succeed, and his passion for excellence.