Andrew Jolie

Andrew Jolie - Brand Manager, Digital Strategist, Graphic Designer.

Simple. Creative. Outgoing.

OPEN

Resume

Brand Manager with extensive experience and a strong background in developing rich media experiences and corporate identities. Excellent history of creating and executing digital and social media campaigns to drive brand awareness, increase customer engagement, and improve client retention. Top strengths include digital marketing, project and content management, usability principles, and graphic design.

EMPLOYMENT SUCCESS

Nested Naturals

Brand Manager – 2015-2020 – 5 yrs
  • Directed top-level business strategy and execution through participation on the Leadership Team to accomplish a rolling three-year vision for a global distributor of nutritional supplements
  • Rebranded company from Intranaturals to Nested Naturals; successfully aligned the look and feel of the brand away from pharmaceuticals and towards natural health products by researching trends, opportunities, customers, and competitors
  • Created a comprehensive brand guide that detailed the voice, imagery, writing style, and language to be used in all external and corporate communications, including social media, customer care, and advertising
  • Developed a Health & Wellness YouTube channel and organically grew it to 10K+ subscribers by working with writers, actors, production technicians, and video editors
  • Designed, coded, and maintained the company‚Äôs e-commerce website using WordPress to diversify revenue streams away from Amazon before transitioning to Shopify
  • Increased productivity and employee satisfaction by training and developing team members after establishing core company values, defining company culture, and shaping company policies
  • Led and managed a team of two direct reports while hiring contractors on a per-project basis

IBM

Digital Strategist – 2013-2015 – 2 yrs
  • Created digital and social campaigns around compelling storylines while conducting campaign analysis to provide actionable insights and monthly recommendations
  • Increased organic search traffic by 78% through search engine optimization (SEO) and link building strategies
  • Increased social traffic by 25% by building social campaigns, developing social content, mentoring employees, and relaying content to other IBM brands
  • Increased registrations by 44% through the creation of campaign landing pages and the researched placement of gated-media
  • Facilitated the translation of portfolio and product pages into 12 key geographies
  • Identified opportunities to lower bounce rates and improve conversion rates
  • Managed content writers, build teams, and contractors
Social Business Manager – 2012-2013 – 1 yrs
  • Managed a team of social experts and provided social guidance to co-workers while developing social content schedules that coordinated with launches and announcements
  • Administrated business accounts of online social tools, including Spredfast, Expion, Hootsuite, and Oktopost
  • Analyzed social statistics to create bi-weekly recommendations
Graphic Designer – 2011-2012 – 1 yrs
  • Created compelling advertisements, including magazines, trade shows, and billboards
  • Designed, coded, and optimized web, landing, and splash pages for marketing campaigns using HTML, CSS, and JavaScript
  • Designed and developed semantic HTML emails compatible with Outlook, Lotus Notes, Gmail, Yahoo, and Live
  • Laid out datasheets, whitepapers and case studies using Adobe InDesign
  • Worked with MMS Marketo and CMS Plone

Northern Lights Presentations

Multimedia Developer – 2010-2011 – 1 yrs
  • Developed rich digital and print experiences for a variety of clients while managing projects from inception to completion by creating detailed briefs, setting accurate deadlines, and mitigating issues
  • Created advertisements by working directly with clients to paint a picture of their vision while incorporating current industry trends and maintaining their business objectives
  • Developed WordPress themes for clients by hand-coding HTML, CSS, JavaScript, and PHP
  • Designed effective email newsletters by researching trends and through A/B testing
  • Optimized web sites for search by using the Google keyword planner and verbiage from clients
  • Attended industry-focused trade shows and seminars

Andrew Jolie Creative

Founder – 2007-2010 – 3 yrs
  • Produced new ideas, concepts, and creative solutions to meet objectives for clients in retail and healthcare
  • Worked with a wide range of media, including print, web, photography, and motion graphics
  • Developed WordPress plugins and PHP applications
  • Co-authored local magazine and newspaper articles
  • Worked closely with contractors, agencies, and other designers to complete projects
  • Utilized content management systems, including WordPress and Drupal
  • Trained clients in content strategy and management

ACADEMIC ACHIEVEMENT

Graphic Design Diploma

Canadore College – 2005-2008 – 3 yrs

VOLUNTEER EXPERIENCE

Frosh Leader

Canadore Students Representative Council 2007
  • Attended motivational seminars
  • Organized activities, cheers & events
  • Responsible for health & safety of student participants

Communications Associate

Provincial & Federal Elections Canada 2005
  • Communicated to a variety of individuals regarding various hot-topics
  • Debated different issues to further my understanding
  • Attended municipal gatherings where I was able to voice my opinions on various issues.

TESTIMONIALS

Brenda Chaparro

Brenda Chaparro Director Worldwide Marketing / CyberSource

Andrew was a key contributor to our Corporate Marketing team. He started and really “hit the ground running”. He was able to be a key contributor without a lot of direction or hand holding. He was critical in designing the new website at Platform, and provided great ideas and incredibly creative input. He fit into our group seamlessly and was respected by the whole team.

Penny Tremblay

Penny Tremblay Director of Education / Tremblay Leadership Center

Andrew was an asset to our team at Northern Lights Presentions where he helped with web and social media related strategies to help our clients build stronger relationships with their clients.

Luke Skrzyniarz

Luke Skrzyniarz Chef / Earls Restaurants.

We hire people who are entrepreneurs, self-starters, motivated, and striving for success in both their personal and professional lives. Since joining our team Andrew has continually proven his personal and professional capabilities, his drive to succeed, and his passion for excellence.

Portfolio

Barguys

Barguys

IBM Platform Computing

IBM Platform Computing

Allure Couture Jewelry

Allure Couture Jewelry

Johnston Health Center

Johnston Health Center

Smile Center of Orlando

Smile Center of Orlando

Northern Lights Presentations

Northern Lights Presentations

Healthy Feet

Healthy Feet

Creative Learning

Creative Learning

ISWOS

ISWOS

Andrew Jolie - Brand Manager, Digital Strategist, Graphic Designer.

Contact

If you are interested in working with me or you simply want to say hello, feel free to drop me a line.

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